Jagermeister And World-Renowned Boxing Trainer, Freddie Roach, Launch 'A Brother in Your Corner' Competition
NEW ROCHELLE, N.Y., Feb. 25, 2013 /PRNewswire/ -- Jagermeister is proud to announce "A Brother in your Corner," a social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach.
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Arguably the most noteworthy trainer in boxing today and one of the greatest of all time, Hall of Famer Freddie Roach has trained 31 world champion boxers. Over the course of his career, Roach has been very outspoken about taking care of his fighters in and out of the ring, advising them when it is time to call a fight or walk away from the round. Regardless of how unpopular of a decision it may be, Roach puts his brotherhood of boxers first and lives by the same code that Jagermeister follows, The Jager Code. The code of always having "A Brother in your Corner".
Jagermeister and Freddie Roach challenge consumers to share stories of how they live by the "Jager Code" for a chance to win a once-in-a-lifetime trip to Vegas with 3 friends where they will receive a private training session from Roach himself, boxing tickets, dinner with the boxing great and VIP access to the weekend's most exclusive party.
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