Farmers Insurance Launches New NASCAR Fan Engagement Site with Online and On-Site 'Scavenger Hunt' Throughout Daytona 500 Weekend
LOS ANGELES, Feb. 22, 2013 /PRNewswire/ -- Farmers Insurance, primary sponsor of leading NASCAR driver Kasey Kahne and the #5 Team, has launched a new web site and Twitter handle - www.FarmersRacing.com and @Farmers Racing, respectively - to engage racing fans and Kahne fans throughout the 2013 NASCAR season with fun, interesting and exclusive content throughout the year. The new fan engagement venues will also include content and messaging to support the company's Plan to Perform initiative which will highlight the roles that proper planning and being smarter play in achieving success on the racetrack and in managing risk among individuals and families.
To help launch the new sites, Farmers is inviting fans at the Daytona 500, and those watching away from the Florida track, to join in a "Scavenger Hunt" to be eligible to win a variety of Kasey Kahne/Farmers Insurance prizes.
"Our new fan engagement venues - FarmersRacing.com and @FarmersRacing - will enable fans to enjoy a number of racing-themed activities throughout the season and gives fans a way to share their excitement of NASCAR and Kasey Kahne with fellow enthusiasts across the country," said Charles Browning, head of sponsorships and corporate giving for Farmers. "As the season progresses we will add more exclusive content, provide more opportunities to win special prizes and give fans a fun and unique NASCAR experience."
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