Daytona International Speedway Reveals Detailed Concepts, Vision For Proposed Redevelopment Project

DAYTONA BEACH, Fla., Feb. 22, 2013 /PRNewswire/ -- Daytona International Speedway (DIS) President Joie Chitwood this morning conducted the first in-depth, virtual "walk through" of what the iconic Speedway would look like as part of a proposed redevelopment project, one that Chitwood emphasized would be designed to reaffirm the Speedway's standing among race fans as "the world center of racing for years to come."

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The proposed project is subject to approval by senior management of the International Speedway Corporation (ISC), which owns Daytona International Speedway, pending several economic stability factors as well as construction design and costs. The project may also be impacted by state legislation that would include incentives for surpassing significant private investment levels.

Speaking to nearly 300 media members and motorsports industry leaders this morning at the Speedway, Chitwood guided attendees through three-dimensional video renderings of what the redeveloped frontstretch structure would look like. The vision for the redevelopment places an emphasis on enhancing "the complete fan experience," beginning with five expanded and redesigned fan entrances ("injectors") along International Speedway Boulevard.