The V Foundation and ESPN Team Up With St. Jude and NBA Cares In The Fight Against Pediatric Cancer

- This Unique Collaboration is Highlighted by Support from Hoops for St. Jude Ambassadors Pau Gasol, Marc Gasol, David Lee, Kevin Love, Lionel Hollins and George Karl -

NEW YORK, Feb. 22, 2013 /PRNewswire-USNewswire/ -- This week, The V Foundation for Cancer Research and ESPN are teaming up with the National Basketball Association (NBA) and St. Jude Children's Research Hospital in the fight against pediatric cancer by raising awareness and funds to support lifesaving work for children.

Tipping off Feb. 24, and continuing through March 4, the NBA family - led by Hoops for St. Jude ambassadors and ESPN commentators - will engage fans through this unique relationship, designed to advance cancer research and patient care benefiting children and families battling pediatric cancer. One hundred percent of donations to The V Foundation from this campaign will go directly towards cancer research benefiting St. Jude's patients. Together they form a powerful force in pediatric cancer research.

"The work that St. Jude Children's Research Hospital does is nothing short of amazing," said Los Angeles Lakers forward and third-year Hoops for St. Jude Ambassador Pau Gasol. "I have visited the hospital many times and have witnessed first-hand the impact of the support it receives. Funding from The V Foundation makes our fight against cancer even stronger. St. Jude's lifesaving work wouldn't be possible without the generosity of others."