Published: January 16, 2013
InsightsOne to Deliver 1-to-1 Marketing for Angie's List
SANTA CLARA, Calif., Jan. 16, 2013 /PRNewswire/ -- InsightsOne, a pioneer in cloud-based predictive analytics solutions enabled by big data, today announced that Angie's List, the premier online review site, has selected InsightsOne's cloud-based predictive analytics solution to deliver a 1-to-1 consumer marketing experience to their members. InsightsOne combines cutting-edge Big Data and predictive analytics technology so companies can deliver the right offer, to the right consumer and the right channel, including web, email, mobile and contact centers.
Angie's List's first e-commerce application of Big Data will be the daily delivery of customized "Big Deals" for its 1.5 million subscribers. Each of their opted-in members will receive offers that reflect their unique preferences.
"Leveraging Big Data is easier than we thought," said Manu Thapar, CTO at Angie's List. "InsightsOne is working with us at every step, from data collection to analysis, all the way to integrating insights into our marketing systems."
To read the complete release at NewsBlaze,
InsightsOne to Deliver 1-to-1 Marketing for Angie's List,
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