Q&A with Matthew Wilson, Founder of Soutirage Wine Merchants

SAN FRANCISCO, Jan. 8, 2013 /PRNewswire-iReach/ -- If you didn't know about the wine merchant Soutirage, it would be easy to make the mistake of asking Founder Matt Wilson to share his list of the best wines of 2012. After all, "Best Of" lists are the high-holiday rule, not the exception. Then again, Soutirage is the exception to just about every standard marketing rule in its belief that wine is simply too personal an experience to be summarized in catch-all lists. So instead of a Best of 2012 list from this rapidly growing Napa Valley-based luxury wine merchant, XOJET asked Matt Wilson to share some of his own experiences with the business of wine.

(Photo: http://photos.prnewswire.com/prnh/20130108/CG39066)

XOJET : First, tell us how Soutirage came to be.