Fred Hutch Gears Up for Inaugural Bike Ride to Accelerate Lifesaving Cancer Research

SEATTLE, Jan. 8, 2013 /PRNewswire/ -- Driven by the goal to end cancer, Obliteride is a new, community-wide experience which will accelerate lifesaving research at Fred Hutchinson Cancer Research Center. Obliteride is an entire weekend of cycling, celebrations and concerts. Registration opens today at Obliteride.org for the inaugural fundraising bike ride scheduled for Aug. 9-11, 2013. The ride will include multiple routes in Western Washington, offering various distances and terrains so all levels of riders can make their marks against cancer.

"Obliteride is so much more than a phenomenal bike ride," said Amy Lavin, Obliteride executive director. "It's a movement of people committed to obliterating cancer and saving lives faster. Our goal is to ensure the event is fully underwritten so 100 percent of every dollar raised goes directly to lifesaving cancer research right here in Seattle."

Obliteride is not your average bike-a-thon. It is going to be big, because cancer is BIG. The goal for the inaugural year is to net $2.5 million and engage 2,500 riders and 1,000 volunteers. All participants will enjoy a first-class experience including high-quality meals, generous amenities, beautiful routes with rest stops every 10-15 miles, and fun festivities that include local bands, food and microbrew.

"Obliteride is an exciting new ride we are thrilled to support," said Marty Pluth, general manager of Gregg's Cycles. "If you're looking for a great way to take your cycling to a new level in 2013 while raising critical funds for cancer research, Obliteride is a great place to put your time and resources. We hope to see you there!"