zeebox Selects Gracenote to Power Content Recognition on the Second Screen
EMERYVILLE, Calif., Jan. 3, 2013 /PRNewswire/ -- zeebox will integrate Gracenote Entourage(TM) Automatic Content Recognition (ACR) into its award-winning app for iOS and Android, enabling it to automatically identify the show you're watching and to deliver a synchronized second-screen experience across live or time-shifted TV.
Gracenote Entourage uses advanced audio fingerprinting to let apps on smartphones and tablets identify TV programs and movies by "listening" to a few seconds of the dialogue or soundtrack. zeebox will use the Gracenote Entourage ACR technology to identify the program the user is watching, either live or time-shifted, allowing zeebox to automatically provide additional information, votes and polls, tweets, presence and transactional opportunities, all synchronized to the program being viewed.
"People love zeebox's program discovery, TV remote control and interactive second-screen experiences. Today that experience is focused on live television. Gracenote technology will allow us to take zeebox to the next level, providing that great interactive and synchronized zeebox experience for both live and recently PVR'd content," said Anthony Rose, co-founder and CTO at zeebox.
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