USA TODAY Expands Ad Meter For 2013 Super Bowl

New Digital Hub to Drive Voting and Increase Consumer Engagement

MCLEAN, Va., Dec. 10, 2012 /PRNewswire/ -- USA TODAY is expanding its Super Bowl Ad Meter program for 2013 to include a new online voting platform that will increase the Ad Meter panel vote to thousands. To kickoff the expanded USA TODAY platform, the 25(th) annual Super Bowl Ad Meter winner will be chosen by a larger than ever panel though a password-protected microsite developed by USA TODAY. New for 2013 - ads will be counted from the coin toss to the end of regulation play - including ads that air during halftime. The winning ad will be announced on USATODAY.com after the game on Sunday, February 3, 2013 and appear in the newspaper on Monday, February 4, 2013.

Leading up to the 2013 Super Bowl, USA TODAY's Ad Meter coverage will now include a larger online hub where consumers can engage with daily content. New features include: The Ad Meter Ultimate Countdown, a ranking past champions of the USA TODAY Super Bowl Ad Meter era; Ad Meter First Look, offering instant reviews and analysis as marketers pre-release their Super Bowl ads and teasers; and an Ad Meter social sentiment meter, covering all the news, trends and social chatter related to the Super Bowl ads.

After the game, consumers will be able to see how the panelists voted in new categories such as best use of a celebrity and best use of an animal. Additionally, consumers can view the ads and add their own opinions by giving them a thumbs up or thumbs down. To learn more or to register to participate in the exclusive voting panel, go to admeter.usatoday.com.