The 4A's Debuts the Institute of Advanced Advertising Studies in Dallas

DALLAS, Dec. 10, 2012 /PRNewswire/ -- The 4A's Dallas, one of the largest councils of the leading trade association for the advertising industry, announces the Institute of Advanced Advertising Studies' (IAAS) debut in Dallas after 45 years of success in several other major U.S. markets in training emerging leaders. The 14-week professional development program is tailored to advertising, branding and marketing communications professionals with one to five years' experience interested in improving their critical thinking and ability to compete. The 2013 IAAS online registration is now live for the inaugural season. Space is limited and registration closes January 23.

Dallas-based Fossil Inc., a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products, is the client for the first year's program. From February 6 to May 8, students of the IAAS will meet weekly at rotating agency locations to participate in an intensive exercise that will begin with intelligently grounded business understanding and will end with strategically smart creative solutions to a business challenge for Fossil Inc. brand, Michele.

Bringing the IAAS to Dallas
According to Michael Boone, chair, 4A's Dallas Council Board of Governors, bringing the Institute of Advanced Advertising Studies to Dallas is a real win for the Dallas advertising community, comprised of more than 200 full-service agencies, digital-only shops and edgy boutiques in a top 10 media market.

"The IAAS initiative reinforces the 4A's Dallas Council's commitment to nurturing our next generation of advertising talent and to providing agencies a unique opportunity to invest in their brightest rising stars through cross-discipline immersion," Boone said.