New Weight Watchers 360°: Finally, a Weight-Loss Program Built for Human Nature
NEW YORK, Dec. 3, 2012 /PRNewswire/ -- In a world where the average person makes more than 200 food-related decisions each day - of which they are only aware of about 15[i] - people need more than knowledge to lose weight and learn to keep it off. Today, Weight Watchers International, Inc. (NYSE: WTW) launches Weight Watchers 360° - the weight-loss program built for human nature and that builds on tracking PointsPlus® values and is designed to help make healthy choices second nature.
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With the launch of PointsPlus(®) in late 2010, Weight Watchers took a critical step in delivering a program that nudges members toward more satisfying and nutrient dense foods. And research shows that with Weight Watchers meetings and eTools, people can lose five times more weight than those who try to lose weight on their own[ii]. Now, Weight Watchers 360° offers a breakthrough approach with the PointsPlus(®) plan as its foundation plus new curriculum and tools to help members manage their food environment and establish daily routines that can become long-term healthy habits.
"In 2013, Weight Watchers will celebrate our 50(th) anniversary and as we embarked on that milestone we reflected on how different the world is now than it was in 1963," said David Kirchhoff, President and CEO, Weight Watchers International. "We have learned so much over these 50 years and Weight Watchers 360° brings all of that learning and experience together to create a program that is perfectly designed for the world we live in today."
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