Sonoma County Wineries Holiday Toy Drive Competition Underway

HEALDSBURG, Calif., Nov. 30, 2012 /PRNewswire/ -- A California wine country toy drive challenge is in full swing this holiday season with Alexander Valley and Russian River Valley wineries competing in a friendly head-to-head competition to see which wine region collects the most toys and coats for those in need, November 26 - December 14, 2012. Led by John Jordan, CEO of Jordan Vineyard & Winery in Alexander Valley, and Judy Jordan, Founder and President of J Vineyards & Winery in Russian River Valley, this toy drive supports the Sonoma County Toys for Tots program.

(Photo: http://photos.prnewswire.com/prnh/20121130/LA22056)

The Alexander Valley grape gondola "sleigh" is stationed at Jordan and the Russian River Valley gondola at J; the challenge is to fill each of these multi-ton behemoths with the most donations. The winner will be determined by scale house weigh-in on Friday, December 14, at 2 p.m. All donations must be received by 12 p.m. on the 14(th). New, unwrapped toys and coats of any size are encouraged.

"We want local wineries to join together this season and take up the challenge of improving the lives of our more vulnerable fellow citizens," said John Jordan, CEO of Jordan Vineyard & Winery, who created the John Jordan Foundation earlier this year. "My sister and I have set a fun goal for our respective appellations, and I'm looking forward to breaking last year's record."