Buying a smartphone this holiday? Learn how to protect the device and the data.

NASHVILLE, Tenn., Nov. 20, 2012 /PRNewswire/ -- Asurion, the global leader in technology protection services, released holiday data showing that one in four people will have their phone lost, stolen or damaged by the end of the year. With smartphones topping the list of holiday gifts this year, it is vital that consumers take steps to protect their devices as they make plans to get or give a new phone this holiday season.

"The latest smartphones give users access to the most advanced technology yet, but not without a price. If you plan on giving a phone this holiday season, make sure you protect that investment with cell phone insurance, the most comprehensive coverage available, and give your loved ones peace of mind knowing their device and information are safe," said Bettie Colombo, Senior Director, Marketing Communications at Asurion.

Given that 80 percent of claims are filed on a phone within the first 12 months of ownership, it is important to safeguard your new device with insurance right away. Replacing your holiday gift can be time consuming and expensive, with the average retail price of a smartphone climbing over $460. Investing in insurance is a convenient way to replace your phone, since the replacement device is shipped right to your door, usually the next business day. Insurance gives you peace of mind knowing your device is protected in the event of loss, theft, damage, including liquid damage, and malfunction.

In addition to insurance, there are several ways to protect your holiday gift: