FLW, Rayovac Sign Deal For 2013 Season
MINNEAPOLIS, Nov. 19, 2012 /PRNewswire/ -- FLW announced today that Rayovac, a worldwide leader in battery power and innovation, will return as a sponsor in 2013 and remain the official dry cell battery of the world's largest tournament fishing organization. Financial terms of the deal were not released.
Rayovac will continue to receive exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
Jason Christie of Park Hill, Okla., will again represent Rayovac throughout the 2013 season. A former junior high basketball coach, Christie has transformed into one of the most successful anglers in the sport today by qualifying for four straight Forrest Wood Cups and accumulating nearly $650,000 in winnings in just five years as a professional with FLW.
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 231 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy - the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.
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