Wine Meets Online: Kendall-Jackson Invites New Audiences To Join Wine Conversation
SANTA ROSA, Calif., Nov. 13, 2012 /PRNewswire/ -- As facts go, we're used to extraordinary numbers in the tech world, yet certain realities continue to astonish: each day on the planet, more iPhones are sold than babies are born. Access to information is constantly at our fingertips, keeping us connected virtually at all times; but moments when we are face-to-face merit attention as well. Kendall-Jackson, a family-owned winery that handcrafts high-quality wines, is changing the way wine can be part of those everyday occasions with family and friends. Introducing "Goes Well With Friends," your official permission to enjoy wine however, whenever and with whomever you choose. Instead of only pairing wine with food, Kendall-Jackson invites you to pair wine selections with your experiences and mood, such as a night out with friends, a quiet dinner for two or a family gathering.
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For those fatigued by the usual "sip & swirl" jargon, Kendall-Jackson showcases a new approach to the shared language of wine -- one that considers visuals, occasions and senses to be as important as words. The winery has spent years researching, discussing and tasting to rethink winespeak; from this research comes the all-new K-J Recommends mobile wine app, a free app that pairs wine in an innovative way, through alternative cues, such as color and flavor, while also considering one's mood, interests and social situations. Through this social platform, Kendall-Jackson is bringing wine to a new audience.
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