Lighthouse International Launches 'Will I Be Able To Read' Campaign
NEW YORK, Nov. 9, 2012 /PRNewswire/ -- 'Will I Be Able to Read?' is the question that someone diagnosed with macular degeneration, glaucoma, retinitis pigmentosa, or other eye diseases always asks. Lighthouse International, the leading nonprofit organization fighting vision loss through prevention, treatment and empowerment, is beginning a new advertising campaign entitled, 'Will I Be Able to Read?'
The campaign's focus is to let those with vision loss, as well as their families, caregivers, and loved ones, know that there is help, hope and resources available to enhance their quality of life and enable them to live safely and independently. Lighthouse International offers many services and programs that help people of all ages overcome the challenges of vision loss.
Ads will appear in subways throughout New York City from the beginning of November through the beginning of December. The ads will appear in about 1,000 different subway cars and are estimated to reach an approximate of 64,094,000 people.
Lighthouse International programs and services include:
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