Tastykake And Hershey's® Launch New Kandy Bar Kakes

PHILADELPHIA, Oct. 15, 2012 /PRNewswire/ -- This Halloween, Tastykake is joining forces with North America's largest chocolate manufacturer, The Hershey Company, to introduce a delicious new treat that combines the "best of both worlds." New Kandy Bar Kakes are the perfect blend of cake and candy, made with real quality ingredients and featuring HERSHEY'S(®) most popular flavors.

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"Tastykake is thrilled to partner with HERSHEY'S® to introduce the new and innovative Kandy Bar Kakes, perfect for the Halloween season," says Brent Bradshaw, the vice president of marketing for Flowers Foods cake brands. "HERSHEY'S(® )incredible brand recognition, along with the renowned freshness and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family favorites."

Each Kandy Bar Kake is baked to perfection and has the sensational flavor of HERSHEY'S(® )in every bite. Kandy Bar Kake varieties include S'mores Kandy Bar Kake made with HERSHEY'S(®) Cocoa, Peanut Butter Kandy Bar Kake made with REESE'S(®) Peanut Butter, and Peppermint Kandy Bar Kake made with YORK(®) Peppermint Flavor.