All-Pro Running Back Ray Rice Joins Xenith Team to Promote Innovation and Education
LOWELL, Mass., June 13, 2012 /PRNewswire/ -- Xenith, LLC, manufacturer of the X2 football helmet and other protective equipment, today announced a partnership with All-Pro running back Ray Rice. Rice will serve as a Xenith brand ambassador and will promote Xenith's strategy for Building the Enlightened Warrior. Rice, who plays for the Baltimore Ravens, wore the Xenith X2 football helmet while leading the NFL in yards from scrimmage during the 2011-2012 season, and will now help promote Xenith's corporate mission.
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"I am excited to be a part of the Xenith team and involved with such an important mission," said Rice. "Xenith's brand is second to none, and speaking from personal experience, I had the best year of my career wearing the Xenith X2."
The partnership between Xenith and Rice will serve to promote Xenith's risk reduction strategy, which emphasizes proper technique, rule enforcement, culture change, superior equipment, and proper management of injuries. Xenith describes an Enlightened Warrior as an athlete who achieves both on and off the field, which Rice exemplifies through his athletic accomplishments, strong intellect, and personal character.
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