Introducing 3net - The 3D Joint Venture of Sony, Discovery Communications and IMAX Officially Announces Network Brand
LAS VEGAS, Jan. 5, 2011 /PRNewswire/ -- The joint venture of Sony Corporation, Discovery Communications and IMAX Corporation today unveiled the official brand and logo for the first 24/7 fully programmed, general entertainment 3D television network in the U.S. Known as 3net, the channel will feature the world's largest library of native 3D television content and is expected to launch in the U.S. early this year. The announcement was made during Sony Corporation's press event at the 2011 Consumer Electronics Show.
Additionally, Tom Cosgrove, 3net's President and CEO, announced a slate of key original series and partner program acquisitions designed to further bolster the network's unprecedented lineup of native 3D content. The programs will join the series, programs and theatricals previously announced by the network.
"3net is a critical component of the growth of 3D, as it will deliver a rich array of immersive, high-quality programming directly to consumers," said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. "In a year when 3D becomes more personal, Sony, Discovery Communications and IMAX are dedicated to bringing great 3D television experiences into consumers' homes. Our groundbreaking vision - creation of the preeminent 3D television destination - will soon become a reality."
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