Hanes(R) Launches New Michael Jordan Television Ad to Cure T-Shirt 'Bacon Neck'
WINSTON-SALEM, N.C., May 17 /PRNewswire/ -- Hanes has launched a new men's underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy "bacon necks" like other shirts. The marketing campaign kicked off Sunday, May 16, and will continue airing on high-profile cable entertainment and sports programming.
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As part of his 20-year relationship with America's No. 1 men's underwear brand(1), Jordan will star in humorous ads set in an airplane that find him trapped next to a chatty carpet salesman (Rick) with whom he has nothing in common except Hanes Lay Flat Collar Undershirts. The multifaceted marketing campaign will be brought to life through humorous television and radio commercials, Internet content pieces, and digital activations.
The latest Hanes campaign reinforces the brand's continued commitment to providing superior comfort. Hanes Lay Flat Collar innovation was born out of research that addresses consumer concerns about the importance of a collar that keeps its shape and does not become wavy (referred to as "bacon neck" in the new ads). This innovation is now available in the fastest-growing men's underwear category: dyed tops. Hanes now offers Lay Flat Collar Dyed Undershirts across all Hanes Men's Pocket Undershirts and Dyed Crews. Additionally, beginning this year, all Hanes products will carry the Comfort Guarantee seal, which reinforces the brand's commitment to superior comfort with a money-back guarantee.
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