Domino's Pizza Introduces New Sandwich Stars
ANN ARBOR, Mich., Sept. 29 /PRNewswire/ -- Domino's Pizza® (NYSE: DPZ), the recognized world leader in pizza delivery, is lining up with the stars -- astrological stars that is. In honor of the launch of its four new sandwiches, and just for fun, Domino's consulted an astrologer to see if consumers' zodiac signs influence their food and sandwich preferences. Take it with a grain of salt if you must, but there may just be something surprisingly stellar in a Taurus love for beef, a Cancer craving for comfort foods, a Scorpio preference for spicy seasonings and the like.
For this entertaining analysis, Domino's partnered with Steve Weiss, author of Signs of Taste and president of Straightforward Communications, a marketing and research consultancy specializing in consumer demography and trends.
"My interest in food astrology grew out of a talk on menu trends I once gave to the National Restaurant Association," says Weiss. "I surveyed hundreds of professional and amateur 'foodies' regarding their menu preferences and, as an afterthought, I asked everyone to note their birth dates. When I eventually tabulated the results by astrological sign, I was amazed and delighted by some real correspondences among the various signs."
"At Domino's we're always going to have a serious interest in customer values, the motivations people have for enjoying a Domino's experience," said Jenny Fouracre, Domino's Pizza spokesperson. "At the same time, though, we know that one value common to everyone is having a little fun. Astrology is just one of those areas where consumer research and fun overlap, where you can get at a little bit of insight and enjoy a big smile at the same time."
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