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AVP, Inc. Announces Completion of $3.5 Million Financing and Hiring of New COO/CFO

LOS ANGELES, Sept. 9 /PRNewswire-FirstCall/ -- AVP, Inc. (OTC Bulletin Board: AVPI) ("the Company"), a lifestyle sports entertainment company focused on professional beach volleyball, announced today the completion of a $3.5 million private placement financing from RJSM Partners, LLC. RJSM Partners, LLC is an investment company specializing in sports and entertainment with a focus in high value content properties. The new funds will be primarily used for working capital and the continued expansion of the Company's lifestyle sports entertainment offerings in professional beach volleyball.

The financing consists of approximately $2.8 million in aggregate principal amount of the Company's convertible debt, convertible into common stock at $.50 per share, and 50,000 shares of the Company's Series B Preferred Stock (which convert into more than one common share). Interest earned on the convertible debt represents a liquidation preference and is payable only upon a liquidation event. Upon full conversion of both instruments, RJSM will beneficially own approximately 7 million shares of common stock, all of which they can vote upon closing. In connection with its investment RJSM will be entitled to appoint two directors. The financing will be funded in two tranches, with the Company receiving $2.5 million on September 8, 2008 and RJSM receiving the Series B Preferred Stock and voting rights in approximately 3.6 million common shares, and an additional $1 million by September 15, 2008 whereby RJSM receives voting rights in the remaining common shares.

The Company also announced that the number of members on its board of directors will be reduced from nine to five and the resignation of five of the Company's directors. Effective at the closing of the financing, the Company's board of directors will consist of Leonard Armato (Chairman), Jason Hodell, Nick Toor, Mike Pearce, and Justin Kamm.

The Company also announced the permanent hiring of director Jason Hodell

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